The Artneseum was designed and developed with the aim of supporting exceptionally talented artists and especially, promoting local and regional artists. Artists are fully committed to their art. They put their whole self into bringing their vision of life into the creation of their art. Their skill, expertise, and talent, in fact their whole life, goes into creating their art. But then, marketing, promoting, and selling the created art is another world in itself. Then when the art is bought – the artist must begin all over…
With this in mind, we came up with a two-fold strategy –
1. Support and promote artists sell their original art.
2. Create a residual income stream for artists by creating carefully reproduced reproductions of the original art in various formats, materials (such as art paper, canvas, acrylic, metal, and so on).
The Artneseum has also become cognizant of the fact that original art, to some extent, has become encapsulated into the lifestyle of the privileged and reproductions considered as flea market art. There are too many types of prints, many of which are not worth any more than the value of their frames! Even those who have discretionary income will not “invest” in reproductions and we aim to change that.
One of the reasons that original art is so exorbitant is because of the huge commission paid to the art galleries by artists and we aim to support, not gouge artists. Artists, and not us, will decide the price of their art and we will only take a small percentage of any sales for the maintenance of this site.
There was a time when reproductions had value in their own right and were also prized possessions but then they used to call them lithographs. Lithographs were painstakingly created on offset presses (a printing process of a bygone era – although some still do exist). The “printing” was more an artistic process (vs. machine printing with the press of a button) with multiple passes using different inks for each pass That’s one of the reasons lithographs were recognized as art in their own right and some are highly valuable today.
Giclée (pronounced zhee.klayz) is today’s digital version of the old lithographs used to create fine art prints on archival paper and even on canvas stock. We aim to print limited editions of art as decided by the artist and not by us trying to flood the market!
Of concern is the term “limited edition” and with the help of today’s technology we hope to create a verifiable certification process to protect your investment.
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